Visual Branding Part 2

At David Morris Photography we continue to shoot for awesome clients who see the value in the consistent look and feel we provide them.

In 2011 I blogged about Visual Branding and the importance of continuity in your images. Whether it's stills or video, many clients want a consistent look in their marketing materials. Here's why – it makes them instantly recognizable and conveys quality and reliability.

To provide this consistency, we document every detail of our shoots. We also oversee all preparation, styling and lighting.

After post-production, we compare all imagery to ensure it has a harmonious look and feel.

Tiffany gives us the thumbs up that everything is looking good!

In the end, everyone is pleased. Even our equipment!

Lights, Camera, Action!

The storyboards are approved. The set is prepped and lit. The food is ready for its close-up. LIGHTS. CAMERA. ACTION! 

Easy, right? Well, what you may not know is it took two days, seven crew members, tons of video lighting and equipment, special effects rigging, specialty food equipment and then some to shoot two nine-second videos.

Oh, and I didn't mention all the footage editing and post production time.

We love shooting stills and video, but there's a lot of work that goes into it. If you're considering getting into shooting beautiful food and still life videos, remember, it can be way more complicated than you think!

Here is a link to the final video:  https://vimeo.com/102786415

Storyboards for our two-day video shoot.

Video set.

The food is smiling and ready for its close-up!

Getting the lighting just right.

The crew protecting the camera from flying fruit and water.

Dumping tray after tray of fruit to get just the right look.

Capturing fruit being blended.

Shooting pour after pour to get just the right look.

Inspecting our handy work.

Looking good. Let's try one more take to get it perfect!