Showing posts with label lifestyle photography. Show all posts
Showing posts with label lifestyle photography. Show all posts

Monday, September 15, 2014

Photographing in Studio with Natural Light

Although you can come close to imitating natural light, that imitation simply isn't the same. The combination of natural light and a long exposure time adds a quality to images you just can't achieve any other way. 

When we designed our studio, we knew we wanted to be able to shoot with natural light. As part of the studio design, we added softening silks and blackout curtains to the windows so we could control the amount of sunlight that comes through to naturally light a set.

We recently shot a new line of holiday candles for Trapp Candles, one of our amazing, long time clients. On this particular project, we were challenged to illustrate how consumers can use Trapp's products in and around their homes. We were also challenged to show retailers how they can best display Trapp's products and achieve greater sales results.  

We wanted the light in each shot to look natural, like you'd see in your own home or in a retail store window. So we used the softening silks to diffuse the natural sunlight while still highlighting the products and set.

You may look at these behind the scenes images and ask yourself, "Why in the world are the table and chairs on apple boxes?" In order to achieve the right perspective between the table, product and background, we had to raise the table and chairs. If we hadn't done this, we wouldn't have been able to see enough of the fireplace mantel to frame the shot. Just another trick of the trade!



Apple boxes were used to lift the table and chairs.
So many silverware options for our dining room table!

Adjusting the window silks to control the light on the front of the table.

Putting the finishing touches on the set before we shoot the final image.
After David completed the main shot, he moved in and captured a few detail shots.

Wax and wax melter shot.

Putting the final touches on the display image for retailers. This shot will be
composed with another image we shot to create the final display image.

Stacks and stacks of Trapp product!
Retailer display shot.
Some of the most difficult items to photograph are made of foil or chrome.
Here, David works to get the lighting just right on the foil product box.
Final dining room shot.

Final fireside pumpkin candle shot.

Wednesday, January 15, 2014

Big Production Shoots are a blast! The key is organization.


We had the privilege to shoot another large production for our friends at VML and Tom's of Maine.   When shooting large projects like these there are a lot of moving parts and people to keep organized.

You have a number of people from the client and agency. We also had second photographers, photo assistants, set builder, models, talent agencies, producer, production coordinator, chef, hair and make-up stylist, and photo retoucher.  Not to mention we needed to do a casting session to find the right models.

The project involved hundreds of email, texts, five different estimate versions, creating a shooting schedule for both photographers to make sure we got all the shots done on schedule, photo retouching schedule, building sets, prop shopping, checking in product to make sure everything is at the studio and in photo condition.

Of course then we needed to pre-light the sets, get all the props in place, check that all the set lights to make sure they work, add dimmers to make sure they didn't over power the natural light, make sure the set paint was dry and that everything looked perfect.

One of the things I've learned over the years is that you always have to be ready for the unexpected.  This project was no exception. In some of the photos below we had to spin the sink and vanity around backwards.  We had to do this so the shot fit the layout better.  It worked perfectly!

The bottom line is with any project you need to be organized and ready for the unexpected, this is especially true with big productions.    




Production Board and hourly schedule.



Casting session included photographing models hands, teeth, and action shots.

Hair and Make-up stylist in action.
Our second photographer and retoucher Tiffany ( upper left ) shooting product on white while I shot product families on set.

Props and wardrobe choices for the shoot.

A peek behind the photo sets.

As I mentioned we had to turn the sink and vanity around to fit one of the layout.


Shooting the lifestyle shots in the green room.


The blue room set.


Chef Pauline putting the final touches on lunch for the clients and crew.


Beef tenderloin filet with roasted veggies and salad.  It was awesome!


Shooting our lifestyle model in the blue bathroom set. 


That's a wrap!


Friday, July 19, 2013

Keeping Product Images Fresh and Clean

This year has continued to bring creative ideas and lots of product photography. 

This project involving both lifestyle and product images required a lot of production and organization. Thanks to our crew: Catherine, Dale, Paula, Tiffany, Molly, Ben! 

We used huge spreadsheets with product descriptions and file naming conventions along with check boxes to keep us on track with the shoot schedule, retouching, clipping paths, renaming files, and release of final files. Client and crew all knew where each image was in the system at any time. Our organizational boards also posted visual examples and verbal descriptions of all of the lifestyle and product shots needed. As a result, everyone got everything shot and retouched on time! 

Our set builder Dale Frommelt, as always, did an outstanding job building our lifestyle sets. While the sets weren't that big, everything was painstakingly
sourced and assembled. Both sets had to have working water faucets and a way to catch the water when flowing. Add a water hose and a bucket
and, voilà, you have functional, "running" water. 

Production boards kept everyone on track.

Dale is always ready for anything.

Beautiful light.

The hose-bucket drain system worked great.

You can do a lot on a small set.

Since this project had a number of lifestyle shots using a hand model, we did a final check of our hand model's hands. 
A few minor adjustments and everything looked good to go.

Model hand check.

Nothing like natural light!

Putting the perfect portion of toothpaste on your toothbrush is harder than you'd think.

Getting the shot framed just right.

How to wash your hands with style.

If it don't show -- don't blow money on it! 
Check out the chrome on this limited edition, handcrafted, David Morris towel rack. 
Here we were only going to see the bottom of the towels so taping them to the wall worked like a charm.

Limited edition towel rack, "David Style."

Not everything is what it seems when you look at the shot from a different direction.

Since this project had a lot of product to shoot in a short time period, we needed more than one set going at the same time. 
Consistency can be an issue if you're not careful. We shot using two sets exactly alike; same lights, soft boxes, cameras and lenses, backgrounds, etc. 
Every variable we could eliminate we did. We were very pleased with how close we were able to match each set.

Two matching product sets.

Sometimes you have to do crazy things to get packaging and contents to cooperate. 
In this case, we cut through the back of the box to properly position 
the product inside and get it to stay in place. 


A fun shoot and great client! 
At the end of the day when you hear the client say, "outstanding photos" and "better than we expected," we consider the project a success. 

Here are some of the final lifestyle photo from the shoot.






  

Thursday, March 7, 2013