If you've been in the photography business for awhile you'll eventually hear someone say that photography isn't brain surgery. Their right, but sometimes it seems like a close second. Someones life isn't on the line but your clients career and your reputation are.
In my opinion, the difference between a OK shot and a GREAT shot is the attention to detail and passion one has for making the "Brand" look its best.
Quality photography takes time and attention to all the little details that may not be noticed at first glance, but make all the difference in the world to the final "Visual Branding" and communication.
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