We had the privilege of shooting this ad for Sig Sauer recently. Sig Sauer is one of the finest gun companies in the world because of the quality of their product.
Now, the rest of the story. When photographing firearms the client can't just send you the product to photograph. First, the gun has to be shipped to someone that has a Federal Firearms License. Then you have to fill out all kinds of paperwork, they run a background check and then you can take it to the studio.
As long as you don't have any ammunition you can transport it in the same compartment as you are in. If you have ammo, it has to be put in the trunk. Once you're done then it has to be shipped back to someone with an FFL.
It's always the little details that make the difference between good photography and great communication.
Between the 2 gun photos in this Ad we shot 40 shots. Every little detail was carefully lit and shot then put together to subtly emphasize every edge and texture detail of the gun.
The client wanted it to look manly, yet sexy. I think it looks very 007.