Launching a New Brand – Part 2

In our second installment of this series, we're highlighting what it takes to work on a new food product brand launch.

You've heard the saying, "It takes a village," but what does that really mean? Well, a recent shoot we did required the combined effort of all of the following people:

• Artist Representative
• Production Coordinator
• Photographer
• Photographer's Assistant
• Retoucher
• Food Stylist
• Food Stylist Assistant
• Associate Creative Director
• Art Director
• Account Manager
• Brand Manager
• Client
• Craft Services Crew

That's a lot of cooks in the kitchen (pun intended)! But every one of them plays an integral part of the production. As a studio owner and photographer, it's David's job (and pleasure) to see that everyone works together to accomplish our primary goal. Over the years, we've been lucky enough to work with great clients and crews to produce superior images and have some fun along the way.

Check out some of the behind the scenes images from the new brand launch shoot. And be sure to check back for the third installment of this series in two weeks.

Our smiling artist representative busy lining up the next shoot.

                                   

What's everyone looking at?

Which version is best? Decisions, decisions, decisions!

The Associate Creative Director and client discussing composition and product placement.

Our food stylist and her assistant deciding who gets which beer after this shot!

Hitting the pitcher and it's not even Beer 30 yet.

Let's move this over here just a scosh.

Jeez...the photographer is touching the food.

Not ready to wave the white flag just yet!

"What do you think?"
"I don't know, what do you think?"

"Here, let me help."
Oh crap, the photographer is touching the food AGAIN!

We even capture these images on our trusty iPhones.

Tell Us A Story

As we mentioned last month, we've been shooting some projects lately that convey different stories. The concept of these projects has been to entice the viewer with mouthwatering food and invite them into the world we've created. 

In part two of our storytelling project, we'd like you to tell us the story instead of us walking you through it. We envisioned a plot that inspired these images. But the story we imagined may not be the story you see. What's your interpretation of these scenes?

Some Storytelling and A Little Southern Cooking

We've been shooting some projects lately that tell more of a visual story than straight-up product shots. The concept of these projects has been to entice the viewer with mouthwatering food and invite them into the world we've created. Let us walk you through a couple of the stories.

I know you can smell warm peanut butter cookies with a hint of coffee from the Java Jam drizzled on top. You can feel the ice cold, creamy milk as it hits the back of your throat, chasing the tasty cookie. You can also imagine yourself in that warm, sun-drenched kitchen listening to the birds chirp through an open window on a lazy weekend afternoon. Can't you?

Fresh local milk and Java Jam topped peanut butter cookies

It's summertime in the South. Someone grabs an old, weathered table and drags it under a huge oak tree for a picnic on a steamy afternoon. On the menu? Spicy Southern fried chicken, buttermilk biscuits smothered with Tupelo honey, pickled tomatoes from the garden, cabbage slaw and fresh squeezed lemonade. Finger-lickin' good!

Summertime Southern fried chicken with pickled tomatoes

Some "behind the scenes" captured while shooting these two images...