Friday, July 22, 2011

How to build a great relationship with your clients And how to photograph black on black

How to build a great relationship with your clients
And how to photograph black on black

We were recently hired by a firm to shoot their new product packaging.   They saw my product photography on our website and felt our black on black style of product photography would be a good fit for their new packaging.  We didn't want to stop there, so we did a beautiful test shot for them.  It would have two effects.  1. It would show them we were very interested in their work.  2. It would be a great addition to our portfolio.  To accommodate the volume of work and the budget they had we needed to modify the look a little.

We were able to keep the core look and feel of our vision yet accommodate their needs. 

  "Our goal is not to tell potential clients how great we are, but to show them why working with us will make their lives easier."

The look and feel is similar but we don't light every little texture and element as we do with most of the black on black work we show in our online portfolio.

In advertising and marketing photography, what you see isn't always what you get.  We like to start with the basic form and shape of an object and then in post production do our visual enhancements.  It's still the same product but we highlight some areas and minimize the focus on others.  With many of the products we photograph enhancing the shape, form and texture is paramount.


Our client wanted their product to have a beautiful, sexy, high tech, look and feel. It enhances all of it's beautiful curves and design.  I think we have achieved this, more importantly the client does too.

"We find the key to client satisfaction and loyalty, is to be an invaluable flexible resource.  Make every effort to become knowledgeable about things that are important to their market, share your insights, and demonstrate that you understand the challenges they face."

Wednesday, July 6, 2011

Another "Life in our back yard" post

Part of what happens behind the scenes as an advertising photographer is "creative experimenting".

As a creative person one has to practice their craft to stay relevant, always keeping your creative muscles exercised.  Besides, its just plain fun.  Not only has this project been creatively fun, but it's been a time of exploring wonderful memories.  Part of the creative process is drawing on your rich heritage of life experiences.

This group of seasonal food shots, from our families back yard, turned out fun.   I engaged my friend and stylist Trina Kahl to style the Gooseberry Desert and Zucchini cooked dishes.  We had a blast!  

Gooseberry Desert

Garden Lettuce


Growing up I remember my mom fixing simple but interesting dishes - using what grew on the property.  At the time, I didn't think too much of some of her choices.  As a adult, I look back with fond memories and long for those days.