Making it look real

We shot some images yesterday showing off one of our local dairy producers. Our goal was to communicate milk as an ingredient, real, approachable, and in a human environment. I took a more editorial approach, making everything not so perfect and the environment rich and dramatic so the milk could pop. Sometimes when I see milk shot on white it feels sterile. I felt an editorial context would emphasize the human element and as a result make it more approachable.

Milk as an ingredient.

Milk as the focus in the kitchen.

Focusing on the shot.

A little post-shoot editing.