Wednesday, March 23, 2011

Making it look real

We shot some images yesterday showing off one of our local dairy producers. Our goal was to communicate milk as an ingredient, real, approachable, and in a human environment. I took a more editorial approach, making everything not so perfect and the environment rich and dramatic so the milk could pop. Sometimes when I see milk shot on white it feels sterile. I felt an editorial context would emphasize the human element and as a result make it more approachable.

Milk as an ingredient.

Milk as the focus in the kitchen.

Focusing on the shot.

A little post-shoot editing.

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