Wednesday, October 16, 2013

Consistant Visual Branding

Lately we've had the privilege to work on some nation food brands, both still images and motion for TV and web commercials. 

As with most endeavors in our business there's lots of crew and vendors involved. This helps make the project run smooth and bring the client's vision to reality.   In previous posts we have discussed the importance of not only traditional branding but also "Visual Branding" in today's marketplace.

We pride ourselves in the ability to accomplish "Visual Branding" across the mediums of still and motion.  The benefit is a consistant message and increased brand awareness.  A perfect example is "Target Inc.".  Most of the time I can tell it's a "Target" ad or commercial before I ever see the logo.


Putting the final touches on lighting and composition.

Working as D.P. on the video commercial.

Getting our models pumped so they show the right expression for our still shots.

Viewing playback to make sure everything looks awesome.

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